Pusti Sheth

Engineer turned Product Designer

Currently
MS in User Experience Design @ University of Texas at Austin
𖡡 Austin, Texas

A full-stack product designer thriving to bridge the gap between technology and its users with digital experiences that simplify, uplift, and nurture human connection.

I am driven by empathetic storytelling, human connection, & tech for social good.

Who am I?

I’m Pusti — a product and experience designer. Currently based in Austin, Texas.

"To get things you never had, you have to do things you never did."
This philosophy drives the designer in me.

Currently, pursuing my Master's in User Experience Design, I've always had a passion for design that dates back to when I was just thirteen years old. At that young age, I was curious about the world of design and began exploring design softwares like CorelDraw and Photoshop all by myself.

Looking back, that was the seed that started my journey as a designer.

Always growing and reflecting, I'm currently really interested in designing for human connection and social impact. Things that excite me are product design (ofcourse), fintech, edtech, healthtech data analysis and visualization, strategic design and market research.

Experience

Precisley

User Experience Design Intern

June 2024–August 2024

- Created design system component specifications that streamlined the product lifecycle, reducing design handoff by 12%
- Conducted in-depth secondary research, including competitive analysis, functional benchmarking, and design trend evaluation to design 5+ components for Design System 2.0
- Optimized accessibility for ~12,000 users by identifying and resolving color palette issues through usability testing with 53 users

Scaler Academy

Product Design Intern

October 2023–April 2024

- Led end-to-end primary user research by determining the optimal research methodology, creating a research plan, recruiting participants, conducting surveys, and 1-1 user interviews with 500+ participants to empathize with user needs
- Analyzed research data, synthesized key findings into actionable insights, and presented them to stakeholders
- Tracked key metrics, such as bounce rates, click-through rates, and scroll depth, using Mixpanel and Microsoft Clarity, and leveraged insights to redesign the landing page, boosting user engagement by 38%
- Delivered end-to-end artifacts including low- to high-fidelity wireframes, flow charts, interactive prototypes and mockups

HumanX

Experience Design Intern

June 2023–September 2023

- Collaborated with SBI Mutual Funds (India’s largest mutual fund) to redesign web app user journeys for 5.8 million investors
- Organized complex information into a clear structure and context that boosted user understanding by 8%

Xpertzy

UX Design Intern

July 2022–August 2022

- Built a UI style guide in Figma with 20+ styles and 10+ components, enhancing brand consistency across all digital touchpoints
- Assisted product managers and developers to guide development, conduct accessibility audits, and quality assurance tests

Skills

End-to-end product design

Not just UI/UX, the whole product design

Interaction design

Yeah, I don't only make pretty interfaces, but also focus on designing human and computer interactions

User experience design

When I see the profound impact my simple design creates, I know I’m exactly where I’m meant to be

Design Systems

In the pursuit of mastering it

Building in Webflow

Just like Figma, I come with my own dev mode. This portfolio was built in Webflow

When I am not designing?